Case StudyBrace For The Future
mediumSocial Media Ad
TVC
Client3M Futuro™
ComposerRico Lo
Overview
We scored and designed a soundtrack jingle for 3M’s 30-second TVC as part of their brand refresh campaign for Futuro™.
Original Music Composition • Music Arrangement • Audio Post-Production • Mixing & Mastering • Music Licensing
Futuro™ reveals a new brand revitalisation with a modern, stylish and new sleek sporty look.
We were brought onboard during pre-production to create animatics alongside the director and VFX team.
A Touch of Sparkle
The initial audioboard we came up with had trailer effects from Terminator paired with GUI sounds inspired by sci-fi games, such as Detroit: Become Human.
The idea was to combine futuristic trailer sounds with a score bed in order to amplify the visual effects, that are morphing into the character. The challenge was to create a set of sounds that could work well individually and together as a whole.
To keep the visual tempo of the cut, we referenced the rhythm section of an action sequence from Luc Besson’s Fifth Element. It had a simple driving beat, with enough room for the other SFX layers to weave in and out as needed.
The end result is an electronic, trailer-esque jingle that introduces everything from android superpowers to deep sci-fi sub hits.
See For Yourself